2012, China’s economy by the impact of the macroeconomic situation, economic development slowdown. Production and sales of a serious decline in the motorcycle industry, domestic demand continued to be sluggish, export pressures, companies are struggling.
According to the Automobile Association statistics show that in 2012 1 ~ production and exports in November, significantly lower than the same period last year motorcycles levels. 2012 annual motorcycle output of about 24 million ~ 25 million, with a total annual export volume of about 8.8 million. The current portion of reduced motorcycle enterprises have entered the shutdown state, China’s motorcycle industry perilous.
In December 2012, the central economic work conference, next year’s economic work six tasks, which "focus on expanding domestic demand, accelerate the development of a number of stimulating strong new growth point of consumption, investment promotion, stable growth and structural optimization" and "Support Enterprise Lead the implementation of industry targeted national major scientific and technological projects; actively and steadily promote urbanization "This two pairs of motorcycle industry is particularly important.
Promote urbanization, transportation is an important issue that must be addressed. Market and consumer spending power of the average annual increment of 10 million ~ 13 million population incremental transformation from rural towns formed, the significance of China’s motorcycle industry arising from self-evident. In addition, the total accounted for more than 40 million new generation of migrant workers in the industrial workers, the average years of schooling more than nine years. Relative to its predecessor, the educational level is higher, stronger consumer wishes and spending power, the motorcycle important consumer groups.
In accordance with eighteen goals, 2020 GDP "double" to reach 79.6 trillion yuan. If the motorcycle industry to keep consistent with the overall development of the national economy, even if the annual industrial output value accounted for the domestic motorcycle industry of GDP remained at around 0.3%, to 2020, China’s motorcycle industry in industrial output expected to reach 240 billion yuan. But to the grand blueprint into a beautiful reality, but also sufficiently objective assessment of the motorcycle industry itself, to determine the direction of development, prepare the ground.
Today it comes to development, whether it is "innovation strategy", "Competitive Strategy" or "SWOT matrix", "five forces model", is nothing more than to solve several problems: what to do, rely on to do, how to do, who to do . The obvious advantage of China’s motorcycle industry, highlighting weaknesses. Industry big but not strong, specifically but not to excess capacity and innovation capability is weak.
The world’s largest and most promising market and the largest motorcycle vehicle and parts production capacity, able to get the support of the world’s largest at present many cars, the internal combustion engine and electric bicycles and other products manufacturing system, is the Chinese motorcycle industry unique advantages.
Chinese motorcycle industry’s own weaknesses are mainly: the urban market prematurely shrinking market demand and product development led to a substantial shift to low-grade products, reducing the driving force for technological progress; lack of car companies and parts manufacturers combine technology industry as a whole low level, especially in research and development, industry research and development capabilities in a sense more and more fragmented. These have restricted the growth of the industry’s core competencies.
Eighteen major report for the plight of the motorcycle industry to bring more than just confidence in the future development, "to ensure that residents’ income doubling" and "adhere to the new road of urbanization with Chinese characteristics" should be in the next decade China motorcycle car industry biggest positive news, "science and technology enterprise development" is China’s motorcycle industry upgrading, restructuring and development of the driving force. It all needs of China’s motorcycle industry and foreign enterprises, "concern" internal "self-examination" in survival and development, seeking to develop and grow.
Foreign "concern" is to focus on national policy situation, the market and users to dynamically analyze the development of information international counterparts; internally, "introspection" is the ability to understand their own potential, to develop a reasonable strategy, solid technology base, to achieve leapfrog development.
Sports casual rounds of large displacement (usually an engine displacement of 400 ml or more) main demand of fuel motorcycle is currently being gathered in the cities of motorsports and enthusiast groups. Under the existing conditions and industry conditions, on technology, market and policy, China’s motorcycle industry does not yet have a large displacement motorcycles as the main development direction of the industry’s basic conditions.
Large displacement motorcycles as high-end products, focused on the essence of the traditional motorcycle technology, high performance, high value-added and high consumer market. Known foreign companies and industry organizations are sparing no effort in various ways to the domestic industry management system and market penetration, if it implements the technology and products on the domestic market control, will completely suppress the development of China’s motorcycle technology and high-end products, impact on the local motorcycle industry will be disastrous. Therefore, large displacement motorcycles are Chinese motorcycle industry must overcome the technical high ground, vital for the industry’s future.
In the energy-saving and environmental protection of the environment, to hybrid motorcycles, electric motorcycles and motorcycle fuel cells as the representatives of energy saving motorcycle, it will provide the general public safe, economical and convenient means of transport, to improve the general population quality of life, saving the city transportation resources, help reduce urban air pollution and urban energy consumption, helping to ease the employment pressure on urban traffic congestion and will help to enhance the level of national industry, to create a harmonious society, it is an important development of the motorcycle industry direction.
Diesel engines are renowned for high torque and high reliability, low fuel consumption, low CO, CO2 and HC emissions is known and widely familiar to rural users, equipped with diesel motorcycle growing concern outside the industry is.
In the global development of new energy and energy-saving and environmental protection industries in the background, the establishment of a resource-saving and environment-friendly society has been established as the national development strategy. New energy automotive industry development path and the results obtained have important guiding significance for the future development of the motorcycle industry, motorcycle industry so our strategy must be combined with national conditions and industry practice, and having enough looking. Fully learn with good policy, strengthening technological upgrading and product development, accelerate industrial restructuring, and motorcycle products to regain social cognition, is China’s motorcycle industry return to the basic requirements of healthy development.
Looking ahead, the Chinese motorcycle industry should fully seize the opportunity of good policy, to fully draw on the development and achievements of new energy automotive industry to urbanization construction of this historic opportunity for a new growth point, to technological innovation and product development for the new power to the vehicle and parts business integration alliance for the new form of construction with Chinese characteristics, the motorcycle industry development strategy and product system, the motorcycle industry to achieve magnificent turn.
